Adcamp
A dynamic advertising agency specializing in college campus marketing, connecting brands with the influential college student demographic.
Client
Adcamp
Date
Feburary 2020
Services
Branding | Web Design | Motion Graphics | Marketing
Objective:
To refresh adcamp's brand to better appeal to their target audience of college students.
Solution:
My approach to refreshing adcamp's brand for greater appeal to college students was comprehensive and strategic. I began by reimagining the company's logo, ensuring it not only stood out but also possessed the adaptability required for a diverse range of applications. Simultaneously, I embarked on a website optimization journey, making it user-friendly and search engine optimized to enhance adcamp's online presence and engagement with their youthful audience.
To further captivate the college crowd, I crafted a dynamic line of branded merchandise, designed to be eye-catching and engaging. Additionally, for trade shows and events, I conceptualized newspaper handouts that were not just informative but also visually striking, speaking directly to college students.
To further captivate the college crowd, I crafted a dynamic line of branded merchandise, designed to be eye-catching and engaging. Additionally, for trade shows and events, I conceptualized newspaper handouts that were not just informative but also visually striking, speaking directly to college students.
Advertiser Side
College Admin Side
Outcome:
The adcamp brand refresh project achieved remarkable success. The newly revamped brand now effectively appeals to its target audience – college students. This transformation has empowered adcamp to facilitate stronger connections between brands and the college student demographic, cementing its position as a vital intermediary in the market.
